Submitting your business in a business directory is one of the most important tasks, especially for the local SEO. When you have submitted your business in a different business directory, you get more exposure and more clients as well. The knot is one of the most popular business directories in the wedding industry. According to semrush this website’s monthly traffic is 9.4 million. So if you upload your wedding related business in this directory, you will get the most targeted clients.
However Most of the marketers don’t know how to find the business directory, even after working in the SEO sector for 2 years. I did not know that. So if you don’t know something its not a problem at all. If you don’t want to learn new things, its your fault. So lets begin.
So i have separated business directory in three major part
- Global Business Directory
- local Business Directory
- Industry Specific business Directory.
Types of Business Directories
1. Global Business directory:
Global Business Directories are one of the most common and popular directory. For example google map, apple map, Yellow page, trust pilot etc. These are very popular worldwide. It doesn’t matter in which business you are operating, you must add your business in these directories
2. local Business Directory:
From the name you have understood, this kind of business directory is basically found in the local area. For example a business directory is dedicatedly to New York city. This is called the local Business directory. Local Business directory helps you to get more local Clients.
3. Industry specific Business Directory:
This kinds of business directory only listed Specific business. For an Example The knot. The knot is specifically made for wedding vendors.
How to Find Business Directories:
1.Google:
From google you can find plenty of business directories. Just use this Search String
[Service name] “near me ” when you search on google you will find plenty of business directories related to your industry.
Apart From that to find the Specific Local Directory you can Use this search “Area name” “local business listing” then you will find lots of Local Business Directories
2. Chat gpt/Gemini/Bard:
This kind of AI helps you to find the Business Directory. Just use this prompt. “Act as a SEO expert.Now find 100 business directories for [business name]” Here i am showing the screenshot.
3. Competitors:
From your popular competitors, you can find some business directories ideas. Just go to google and Search your competitors url like this. There you will find where your competitors listed their business.
4.Semrush:
Go to semrush pick any industry related business directory. Paste on the semrush. Go to competitors list there you will find plenty of relevant Directory websites.
How to Choose the Best Business Directory
Finding Business Directories Is not a Difficult Task at all. While choosing Business directories, you have to consider Some factors.
1. Relevancy:
Business Directory Must be relevant, For an Example, if you have a Business of Wedding Photography. Try to Find Business Directories That are Related to Weddings and Photography. Apart from that when you are serving in a specific area try to find relevant business directories in your area. Quality Business Directories Gives you results.
2. Traffic:
Traffic is one of the most important factors while choosing Business Directories. Because if a Business Directory has low Traffic or zero traffic There is no use of Submitting your business on that particular directories. How do you find traffic of business directories? Go to Semrush and Paste the directory url, then you will find total traffic.
3. DR:
Domain Rating is another factor of choosing business directories. When you submit your Website in a higher domain Rating directory, your website gets a boost on google ranking. So try to find out higher domain rated business Directories.
How to List your website on Business directories
Basic Information:
Provide all the basic Information on the Business Directory that helps your Audience to find your Business on the Directory, make sure Maintain all the Information same In the Every business Directories.
What information you should Provide
- Business Name
- Address
- Website URL
- Image
- All the Social Media Links
- Location
- Business Hour
Description:
Write a Keyword Rich Business description that helps your audience find your service on the first page on directories and Search engines. Don’t ignore the Power the Business description.
List Product and Service List that you are offering:
Give a list of all of your services in the Business Directory. As a result your audience will get Comprehensive Knowledge about your business.
Category And Subcategory:
Make Sure you listed your Business on the Right category and subcategory. Otherwise you won’t get any result. To make your listing More Accurate, you can follow your competitors’ approach.
Benefits of Business Directories.
Increase Visibility: Business directories Helps You to get More Visibility. Even If your website does not rank on the search engine, but you have listed your Website on the High quality business Directories, you have a high chance to get customer Call.
Positive Signals for Search Engine: Submitting Your Business on the different business directories sends Positive indication to search engine. As a result, your website will get better ranking on the search.
Build customer confidence: When your business is listed in the Popular directories, customers feel your business is more trustworthy. Moreover, Having some reviews on the business directories, your business becomes more credible to your customer.
Direct traffic: Business Directories has lots of traffic. For an Example The knot is one of the most popular business directory in the wedding industry. According to semrush this website’s monthly traffic is 9.4 million. So if you are selling product Which is related to the wedding and listed your site on this directories, you have high chance getting more traffic from these. So more high quality business directories more traffic.
Long term SEO benefits: When you upload your business on different directories, you will get some long term SEO benefits from them. Even if Search engine Penalise your Website Still you can Get traffic from them.
Conclusion:
Mastering local business directories is crucial for optimizing SEO strategies. This guide has underscored the significance of leveraging directories to enhance online visibility, attract local traffic, and improve search engine rankings. By implementing the outlined techniques, businesses can strengthen their digital presence and drive sustainable growth.