120+ Keywords for Family Law Firm

Family law itself is a huge industry. So, identifying keywords for family law attorneys is not an easy task at all. While finding keywords for family lawyers, we have broken down our keywords into different parts. First of all, we have identified multiple categories of family lawyers like paternity lawyer, spousal support lawyer, and divorce lawyer. After that, we have searched their keyword difficulty and search volume. Then, we have targeted location-based keywords like “child custody lawyer Houston” and “San Diego child custody lawyer,” etc. Next, we choose five low-competitive family law subcategory keywords. After that, we have found some informative keywords that help to build topical authority in the family law firm category. Later, we found location-based informative keywords that help increase your topical authority in local SEO. Finally, we have found informative keywords using WH questions and “vs.” I have used SEMRUSH to Identify these Keywords

Best Keywords for Family Law Firm

Family Lawyer Category Based Keyword Idea:

As mentioned earlier, family law firms encompass numerous categories. When researching keywords for family lawyers, it’s crucial to consider these various categories. These keywords will serve as your service page keywords, commonly referred to as “money keywords.” Therefore, select category keywords based on your experience in family law and the search volume of each category. Here, I have compiled 20 low-competition keywords aligned with different aspects of family law.

Location Based Keyword:

Location-based keywords are specific words or phrases customized for a particular geographic area or region. If you’re conducting local SEO for your family law firm, location-based keywords are essential. These types of keywords are low in competition and easy to rank. Before selecting these keywords, you need to identify which location(s) you intend to serve. You can focus on a single location or multiple locations. Here, I’ve listed some low-competition location-based keywords for family lawyers.

Informative Keywords: 

Generating more traffic for a family lawyer website solely based on category and location-based keywords can be challenging. Lawyers must prioritize creating informative content that resonates with their audience. Additionally, informative keywords play a crucial role in gaining topical authority. When targeting a specific category, it’s essential to identify informative keywords related to that category to drive more traffic and achieve better conversions. Here, I’ve selected four categories of family lawyers and identified ten informative keywords for each.

 Paternity lawyer Content Idea

Spousal support lawyer

prenup lawyer

Guardianship lawyer

Location Based Informative Keywords:

When you are doing local SEO for a family law firm, if you target location-based informative keywords, these keywords will boost your SEO campaign. Suppose you are offering a service as a guardianship lawyer in New Jersey. If you create location-based informative content like “What is kinship legal guardianship in New Jersey?”, “How to terminate guardianship in New Jersey,” and “How does guardianship work in New Jersey?” Do you not think you will become one of the most trusted guardianship lawyers in Jersey? That’s why location-based informative keywords are the most important.

Other Informative Keywords With Questions. 

Here are some other family law informative keywords that are easier to rank. These keywords will allow you to get more traffic to your site. I use WH questions to find these informative keywords. Here, I have used only How, What, Can, Do, Vs, etc. There are other WH questions like Why, Who, etc.

How 

Do

Vs

Can

What 

Conclusion

In this article, I have just provided an overview of types of keywords for family law firms. You can take inspiration from them and find keywords for your family law firm. All the keywords I have mentioned are random. However, don’t pick keywords in a scattered way. Choose multiple categories and create informative content based on the specific category and location.