SEO for Family Law Firm

According to SEMRUSH, every month around 22,000 people are searching on search engines for family lawyers. That’s just one keyword. There are thousands of keywords related to family lawyers that generate significant traffic. For example, petrellilaw.com, a family lawyer firm, generates 40,000 traffic per month. It’s a well-known fact that more traffic means more potential clients. If you don’t want to miss out on this vast traffic potential for your law firm website, you should definitely start implementing SEO strategies. Here, I have provided a step-by-step process for implementing SEO for a family law firm.

Step by Step Process of SEO for Family Law Firm

Step 1: Keyword Research 

First and the most important Part of SEO for a Family Law firm is Keyword Research. Keywords are the words and Phrases which Your Potential Customer use to find your Service. As you are working on the Local SEO, first of all you must Make a list of family lawyer Service in your Expertise Area plus the Location Where you are going to Serve. I have made a list of Keywords for family law.

Step 2 Website Setup:

Set up a family law firm website in WordPress. Then, install a law firm-related theme. Numerous high-quality website themes are available, specifically tailored for law firms. I’ve compiled a list of 10 WordPress themes suitable for law firms. Don’t overlook adding Google Search Console and Google Analytics. Both tools assist in tracking your website’s traffic. If you’re unsure how to set up your website, I’ve written an article detailing the process. Additionally, ensure you set up your website’s sitemap and robots.txt files.

Step 3: Optimise Home page and Service page:

Optimize your home page and services with proper titles, meta descriptions, URLs, and content. How to do that? Utilize targeted keywords in the title and meta description, avoiding keyword stuffing in the content. Incorporate supportive keywords such as “best family lawyer,” “divorce lawyer,” “affordable family lawyer NYC,” and “experienced family lawyers” throughout the content. These keywords should be strategically placed across different sections of the homepage. To identify supportive keywords, analyze your competitors’ pages and compile a list of their targeted keywords.

By implementing these strategies, your page will be properly optimized. Additionally, enhance credibility and trustworthiness by incorporating reviews and client testimonials on the homepage. Consider adding a FAQ section to address common inquiries. Use high-quality images with appropriate alt text to enhance visual appeal and accessibility. Once you’ve completed these optimizations, your website will be primed for success.

Step 4: Publish Blog:

Having a blog on a family law website gives an extra boost. You can upload different law-related blog content that helps your audience. Additionally, informative content increases topical authority, which improves overall website traffic. As a lawyer, if you create content, you can distribute it on different platforms. As a result, you can diversify traffic, reducing reliance on only one traffic source. You check my Article on Keywords for family law firm for Blog. 

Step 5: Social Media:

Relying on just one traffic source is a bad idea, as Google launches new updates almost every month. Nobody knows which update will impact your website. Once your website is affected, it takes time to recover. Therefore, it’s better to focus on multiple channels. Open different social media platforms and publish content regularly. I would suggest focusing on one or two social media platforms, especially if you don’t have a large team. Most lawyers use Facebook, LinkedIn, and Twitter, so prioritise these three social media platforms.

Step 6: Off Page:

To take your family law website to the next level, family law firms definitely need to engage in off-page SEO. Off-page SEO for family law involves obtaining links from other relevant websites, which we call backlink building. Backlinks serve as recommendations for a website. When you acquire more backlinks from higher authority websites, search engines begin to trust your website more. Consequently, you gain more traffic and trustworthiness.

There are different ways you can acquire backlinks, such as guest posting, broken link building, and PR submissions, which are among the most popular and powerful link building techniques. To simplify your job, I have compiled a list of 100 websites for guest posting for family law firms.

Step 7: Google My Business:

In local SEO, submitting your business information to Google My Business is crucial. It assists customers in finding your business on Google Maps and the Knowledge Graph. Remember to maintain consistency in your business information across various business directories. Consequently, Google will view your business as credible. Moreover, when you list your business on GMB, people can leave reviews. The more reviews you accumulate, the higher your ranking will be.

Step 8: Business Directory:

After submitting your law firm’s business profile on Google My Business, it’s time to list your business in various legal directories. Business directories can help you attract more potential clients. By listing your law firm in different directories, you increase its exposure. To find directories suitable for a family law firm, use the following search string:

family lawyer “near me ”

Best family lawyer “near me”

Top family lawyer “neat me”

to make your job easier i have listed 20 legal directories for law firm and Make a complete Guide on Business Directories Submission.

Step 9: Site Audit:

To assess your website’s health condition, you must audit your family law firm website once a month. This process helps identify various technical, content, and backlink issues. You can conduct a website audit using SEMRUSH. Neglecting to audit a website can significantly impact its overall performance. Do not take site audit issues lightly.

Step 10: Technical SEO:

Technical SEO is another crucial aspect of SEO for family law firms. Like other SEO components, technical SEO holds equal importance. It involves assessing page performance, mobile friendliness, website UI and UX, and schema markup. Poor page performance and mobile friendliness can adversely affect your ranking. Additionally, bad UI and UX may increase bounce rates. Therefore, always monitor and address your technical issues diligently.

Why Local SEO is Important for Law Firms

To Attract Local Customers: The primary objective of local SEO is to attract local clients. When clients find a family lawyer nearby, they are more likely to engage. People typically use Google to search for nearby family lawyers, and local SEO aids in connecting with these potential clients.

Lower Competition: Attempting to rank your lawyer website globally presents significant competition, making it challenging to secure a position on Google’s first page. Conversely, focusing on local rankings alleviates the pressure of global competition.

Targeted Customers: By ranking your website in a specific area, you can target your audience effectively and cater to the specific laws of that province. In contrast, global rankings attract traffic from multiple regions, which may not align with your services, leading to negative reviews and impacting overall website performance. Local SEO enables you to target specific regional audiences more effectively.

Ease of Ranking: As mentioned earlier, local SEO faces less competition, making it easier to achieve higher rankings. With proper SEO practices, you can expect to rank within 3 to 5 months.

Cost-Effectiveness: Local SEO requires fewer backlinks and less content, resulting in lower costs. With fewer pages to manage, you can maintain your website with minimal resources, eliminating the need to hire an expensive SEO agency.

Conclusion:

Here, I have provided a step-by-step SEO strategy for a family firm. If you follow these steps, you will definitely see some results. However, you need to remain patient and continue working on SEO.