SEO for Locksmiths

According to Ahref, every month more than 10000 people are searching on google for locksmiths near me in the USA. That’s just one keyword. There are thousands of keywords related to locksmiths that generate significant traffic. For example, locksmith4nyc.com, a New york based locksmiths’ website, generates 10000 traffic per month from search engines. More traffic means more potential clients. If you don’t want to miss out on this vast traffic for your locksmiths website, you should definitely start implementing SEO strategies for locksmiths. Here, I have provided a step-by-step process for implementing seo for locksmiths.

Step by Step Guide for SEO for locksmiths 

Step 1: Keyword Research For locksmiths 

First and the most important part of SEO for locksmiths is keyword research. Keywords are the words and phrases which your potential customer uses to find your service. As you are working on local SEO, first of all, you must make a list of seo for locksmiths service list and locations where you are going to serve. Like this. 

If you are confused about how to find keywords for locksmiths, firstly, find your top competitors, then analyze their keywords and service pages. This will help you find the best keywords. After that, analyze their competition using Ahrefs or SEMrush.

Step 2 Website Setup:

Set up your locksmiths website in WordPress. WordPress is one of the most popular content management systems in the world. Then, install a locksmiths-related theme. Numerous high-quality website themes are available, specifically tailored for locksmiths websites.

Set up Google Search Console and Google Analytics. Both tools assist in tracking your website’s traffic. Additionally, ensure you set up your website’s sitemap and robots.txt files.

Step 3: Website Structure For Locksmiths:

It’s time to create a website structure. Website structure means how people and Google crawlers navigate your website. Here, I have made a website structure for you.

Step 4: Locksmiths Website’s Home Page Optimization: 

After setting up your website, it’s time to optimize your homepage. It’s a part of on-page optimization. Optimize your homepage with proper titles, meta descriptions, URLs, and content.

Firstly, use targeted keywords in the title and meta description. Then, put your keyword in the content. Use H2 and H3 tags in the content and try to include some keywords in these tags. However, avoid stuffing your keywords. For an Example You are going to optimise your homepage with locksmiths in NYC. 

Use supportive keywords such as “locksmiths,” ” licensed locksmiths by the NY State” “top emergency lockout service in New York CIty” throughout the content. These keywords should be strategically placed across different sections of the homepage. To identify supportive keywords, analyze your competitors’ pages and compile a list of their targeted keywords. Check out how many times they use keywords. Like this

By implementing these strategies, your page will be properly optimised. Other Section You Must Include in the

1. Service List 
2. Testimonials
3. Blog Section 
4. FAQ

Use high-quality images with appropriate alt text to enhance visual appeal and accessibility. Once you’ve completed these optimizations, your website is ready for success.

Step 5: Service Page Optimization for Locksmiths: 

Now its time for Service Page Optimization. Like Homepage, use your main keywords in the title, meta description, and url. Then optimise the whole content with other supportive keywords. For an Example Your service page is Residential Locksmith Services. Then your supportive keyword will be “Residential Locksmith Services in New York City” “Premium Residential Locksmith services” etc. Now optimise your whole content with these supportive keywords so that google can give you rank on multiple keywords.

Step 6: Internal Link Structure for  Locksmith Website: 

Internal link structure is one of the most important parts of SEO. Proper internal link structure helps to increase topical authority and lets you gain more traffic. While creating internal linking, I always prefer a SILO structure.

In SILO Structure, Commercial pages will stay at the top of the SILO, while other informative blog content will stay lower in the SILO and provide links to the top content of the SILO. Each of the blog content shares links with each other, and the commercial page gives one link to the blog content. As a result, it will increase topical authority. This picture clears all your doubts.

Step 7: Publish Locksmith Related Blog:

Having a blog on a locksmith website gives an extra boost. You can upload different locksmith related blog content that helps your potential customer. Additionally, informative content increases topical authority, which improves overall website traffic.

Plus these contents help to build a brand in the Locksmith industry. Now How do you find blog topic for your Locksmith website. Read my Keyword research techniques using these techniques, you can find unlimited low competitive yet higher search volume keywords for your Locksmith  website. Besides,  if you create blog content, you can distribute it on different platforms. As a result, you can diversify traffic, reducing reliance on only one traffic source.

Step 8: Social Media Strategy for Locksmiths:

Relying on just one traffic source is a bad idea, as Google launches new updates almost every month. Nobody knows which update will impact your website. Once your website is affected, it takes time to recover. Therefore, it’s better to focus on multiple channels. Open different social media platforms and publish content regularly. So, you should open multiple social media accounts for your Locksmith website. Most importantly, when you have multiple social media platforms, it will increase E-E-A-T, which helps to gain a better rank on Google.

Photo credit: murthy.com

Step 9: Off Page SEO for Locksmith Website:

To take your Locksmith website traffic to the next level, your websites definitely need to engage in off-page SEO. Off-page SEO involves obtaining links from other high Quality relevant websites, which we call backlink building. Backlinks serve as recommendations for a website. When you acquire more backlinks from higher authority websites, search engines begin to trust your website more. Consequently, you gain more traffic and trustworthiness.

There are different ways you can acquire backlinks, such as guest posting, broken link building, and PR submissions, which are among the most popular and powerful link building techniques. 

Step 10: Set up Google My Business for Locksmith Service:

In local SEO, submitting your business information to Google My Business is crucial. It assists customers in finding your business on Google Maps and the Knowledge Graph. 

While submitting all the information on google my business, Remember to maintain consistency in your business information across various business directories. Consequently, Google will view your business as credible. Moreover, when you list your business on GMB, people can leave reviews. The more reviews you accumulate, the higher your ranking will be.

Step 11: Business Directory for Locksmiths:

After submitting your Locksmith business profile on Google My Business, it’s time to list your business in various lawyer’ business directories. Business directories can help you attract more potential clients. By listing in different directories, you increase its exposure. To find directories suitable for Locksmith services, you can search on Google using this search string:

Locksmith “near me ”

Best Locksmith “near me”

Top Locksmith “neat me”

To find the business directory for you Locksmith website you can read my article How to find Business directories.

Step 12: Site Audit For Locksmiths Website:

To assess your website’s health condition, you must audit your locksmith website once a month. This process helps identify various technical, content, and backlink issues. You can conduct a website audit using SEMRUSH. Neglecting to audit a website can significantly impact its overall performance. Do not take site audit issues lightly.

Step 13: Technical SEO For Locksmiths Website:

Technical SEO is another crucial aspect of SEO for locksmith. Like other SEO components, technical SEO holds equal importance. It involves assessing 

• page performance,
• Mobile friendliness, 
• Website UI and UX, and 
• Schema markup. 

Because Poor page performance and less mobile-friendliness of a website can adversely affect your ranking. Additionally, bad UI and UX may increase bounce rates. Therefore, always monitor and address your technical issues diligently. 

Why Local SEO is Important for Locksmith 

To Attract Local Customers: The primary objective of local SEO is to attract local clients. When clients find  locksmith nearby, they are more likely to engage. People typically use Google to search for nearby  locksmiths, and local SEO aids in connecting with these potential clients.

Lower Competition: Attempting to rank your  Locksmith website globally presents significant competition, making it challenging to secure a position on Google’s first page. Conversely, focusing on local rankings alleviates the pressure of global competition.

Ease of Ranking: As mentioned earlier, local SEO faces less competition, making it easier to achieve higher rankings. With proper SEO practices, you can expect to rank within 3 to 5 months.

Cost-Effectiveness: Local SEO requires fewer backlinks and less content, resulting in lower costs. With fewer pages to manage, you can maintain your website with minimal resources, eliminating the need to hire an expensive SEO agency.

Conclusion:

Here, I have provided a step-by-step SEO strategy for a  Locksmith. If you follow these steps, you will definitely see some results. However, you need to remain patient and continue working on SEO.